You may be familiar with the image below if you have attended one of my workshops. (In fact, you’re probably sick of seeing it by now!) Bill Ferriter posted this image to Flickr in July 2013. (If you’re on Flickr he’s a good one to follow: www.flickr.com/people/plugusin.) I use this image often to drive home the following: Do not focus on the name of a tool (Google Doc, Prezi, VoiceThread) but rather what you want to do (or what you want your students to do).